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New Contributions on Ragan Health Care Communication News
A few weeks ago, Ragan Communications launched a new portal specific for health care communications professionals. The site is starting to pick up traction and is a great resource chock-full of useful...
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The Simple Secret to Spiking Your Blog Traffic
Ready for the secret sauce? Structure your blog posts as numerical learning guides. There, I said it. Why? We’re human. We have minimal attention span online. We love being able to learn by recalling...
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8 Good Reads to Sort Out the Facebook Frenzy
It’s been a crazy couple weeks for the world’s largest social network. Questions about privacy, profile adjustments, brand engagement changes and advertising seem to be flying a mile a minute. I’ve...
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5 Tips to Help You Create a Rockin’ Infographic
Who doesn’t love a great infographic? A simple, clean way to present complex data and tell an interesting story in a visual manner that is easy to digest? Sign me up. The volume of infographics being...
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Facebook Timeline for Brand Pages Has Launched – Now What?
Yesterday can best be categorized as a Facebook flurry. Tied into fMC 2012, Facebook rolled out their announcement of the new timeline format for brand pages. As with any new Facebook announcement,...
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Three Keys to Becoming a Successful Digital Strategist
"Thinker" by J.A.C.K. So, you’re a digital strategist. But, what exactly do you do? It’s a question I field at least twice a week and I’ve come to realize that I rarely answer the question in exactly...
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Your Fingers Are Not Too Fat
The following is a guest post from colleague Chris Sewell (@mydeadlyballoon) – Content Director, brand voice guru and all around good bloke @wsseattle. I was 15-years old when I first picked up the...
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5 Tips for Working With A PR Agency
You’ve completed the RFP process, narrowed down your shortlist of contenders, listened to a vast array of creative pitches and finally handed out the golden ticket to one outstanding agency. Congrats,...
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The Most Important Content Marketing Step
Content. Overload. We’re there. The data speaks for itself and the numbers will only increase. The quantity of content being created on a daily basis is mind-numbing. 684,478 Facebook shares. 571 new...
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5 Key Lessons for Becoming a Stellar Brand Publisher
You’re right. Brands have in fact been publishing content for years. So, what’s different now you say? Simpy put, we’ve hit a new phase. Healthy marketing budgets have returned and brands have finally...
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